We have all seen them; dentist coupons ranging from $39-79 or more for anything from cleanings, exams, x-rays, and teeth whitening. These coupons can come in the form of e-mails to your inbox every day from a provider marketing for many businesses at the same time, in the form of an envelope full of coupons for many businesses, or perhaps in magazines or newspapers. These coupons of course are meant to entice prospective patients to call for an appointment. Is this a good deal?
It sure sounds like a good deal. These services are being provided at cost or even at below cost. Boy, this sure does sound like a great deal. Why shouldn’t prospective patients bite?
Well, I don’t know about you and your experience. However, from what I know, businesses cannot survive by providing services at or below cost. Something has to give. With these coupons, what is it that gives? Well, perhaps spending less time with coupon patients will reduce costs. Perhaps making sure that other forms of treatment can be diagnosed and appointed to make up for the earlier losses from the coupon. Perhaps these coupon appointments are double-booked and waiting times are increased to maximize the effective use of time by the dental office. Perhaps there are other ways as well.
Prospective patients must realize that with these coupons they are starting ahead and the dental office has started the patient-dentist relationship financially behind. There is increased pressure on these coupon dental offices to make up for lost ground and to generate more production to end up making a profit. Is that really how you want to find a dentist? Is that really how you want to begin a relationship with your dental office of choice?
At my practice we do not entice patients with coupons that start us off at or below cost. At my practice we do entice patients with quality care, with respect, with genuine online reviews from actual patients, with superb personal service, and with a delivery of care that is unique, personable, and meaningful. We truly care for our patients. If our philosophy matches more of what you are looking for, we invite you to contact us by calling (972) 250-2580, or in any other manner you feel comfortable which are accessible from this web page. Thank you for your interest in our site, an important extension of my dental practice.