Quality, Service, and Price: the “Unattainable Triangle” of Advertising and Marketing
We have all heard the references to quality, service, and price. The sciences of advertising and marketing explain that it is impossible to provide all three at the same time. Let’s explore this a bit. Let’s look at McDonald’s for instance. McDonald’s provides fast food very quickly at a fairly reasonable price; based on this principle it may be the quality of the food that is less than the other two measures of service and price. A contrasting example could be Starbuck’s coffee. At Starbuck’s they known for high quality coffee drinks provided quickly and kindly; based on this triangle these drinks